Direct Marketing News is a recognized media corporation focusing on new trends and technologies in the field of marketing. In the last six months, Acxiom has been listed as the premier United States' agency by Advertising Age magazine (for the third year in a row) and No. 1 by Advertising Age in Top Direct and Customers Relationship Marketing (CRM) agencies in the US. “According to a survey done by the Black Book of Outsourcing, based on customer feedback, Acxiom tops the list for customer satisfaction in IT outsourcing,” remarked Hamidaddin. “With this recognition, Acxiom scores its fourth top position this year as a leader in marketing and services technology.” “Leveraging its consumer data and analytics, superior technology and talent, Acxiom is uniquely positioned to deliver customer insight across various channels and mediums, identifying customer preferences and allowing marketers to engage with them with the highest level of certainty,” he added. “At the same time, consumers are provided with the choices they need to interact with their favorite brands and companies.” Hamidaddin said that in its annual business report, Direct Marketing News noted that Acxiom, worth more than $1 billion, serves top-tier clients across the automotive, travel, entertainment, healthcare and technology industries. The magazine's standings are open to all direct, digital and marketing services firms and rank companies in terms of US revenues related to direct marketing. Nevin Ceylan Aydar, Acxiom MENA Marketing and Communications Director noted that Acxiom has the experience, scale and distinct capabilities of being a true strategic partner for thousands of clients around the world. “The Ad Age and DM News rankings are strong confirmation that we are on the right track and well equipped to continue delivering innovative, good value and realistic solutions for engaging with today's connected consumers. Acxiom is a client-intimate company and we view our client relationships on a long-term basis where strong focus and segmentation drive marketing performance across channels throughout the customer lifecycle,” he said.
