The Riyadh International Book Fair is once again drawing huge crowds, proving popular not only in the Kingdom, but also across people from other Gulf countries. It is the most awaited literary event in the capital, reflecting Saudi society's keen interest in books and reading. Cultural and literary events are essential for every nation seeking to safeguard its identity and be part of advanced society. This year's book fair is being held under the theme, "Book, Transformation, and Vision." It coincides with the Kingdom's transformation programs – the National Transformation Program 2020 and Saudi Vision 2030. The Kingdom's transformation approach is based on important pillars, such as Islamic and Arab principles, investment, and an advantageous strategic location. This is the time when intellectuals need to participate in the Kingdom's transformation drive by lending full support to cultural and literary activities. This year's book fair is another symbol of the Kingdom's literary aspirations. But success of the book fair should not be gauged by the number of visitors or books on display. Quality is the key indicator of success. In this era of the electronic mass media and sophisticated smartphone solutions, how can print be promoted? How can authors keep abreast with modern technologies to publicize their creative works? Even as these questions are being addressed by the literary world, the community is harvesting the fruits of the book fair. People are actively participating either through the display of their works, or by enriching their knowledge through books. Either way, they are contributing in their own way to the Kingdoms' transformation process.
