In a strategic move aimed at further streamlining the company's operations and expansion plans in the Kingdom of Saudi Arabia, Mastercard, a leading technology company in the global payments industry, announced a new leadership change for its Saudi and Levant operations. As part of his new role, Eltell will work closely with financial institutions and other partners to implement Mastercard's long-term growth strategy in the Kingdom, with a renewed focus on customer engagement and meeting the market-specific needs of the company's local partners. "The key changes in the organizational structure across our operations in the Middle East and Africa are a reflection of our rapid growth in this region and have been rolled out to help us consolidate our position as a customer-centric company and facilitate our efforts to expand operations and investments in all the key markets. As we look ahead to another successful year, our team remains committed to Mastercard's long-term business strategy and growth plans in this important geography," said Khalid Elgibali, Division President, MENA, Mastercard. Basel Eltell joined Mastercard in 2008 and has since played a vital role in launching numerous initiatives including several airline co-brand, loyalty programs and digital solutions in the Middle East. Eltell has been instrumental in growing the Mastercard market share and footprint in the Levant region in the areas of electronic payments with customer banks and financial institutions, in addition to managing all aspects of Mastercard's Levant-specific government, public sector and marketing initiatives.
