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Mobily launches Mobile Baby service
Published in The Saudi Gazette on 11 - 02 - 2011

JEDDAH: Saudi Arabian telecommunications company Mobily and Great Connection Inc., creator of the innovative Mobile Baby service, announced the launch of the first mobile medical imaging service that enables ultrasound stills, 3D images and video clips to be sent directly from an ultrasound machine to a mobile device. Mobile Baby is a new service offered to Mobily network subscribers, as well as a pioneering initiative to enhance pre-natal healthcare through immediate availability and low-cost transmission of high-quality images and video clips from the womb.
Mobily is the first mobile operator to make the pioneering Mobile Baby mobile health (m-health) service available to subscribers. The application is compatible with any ultrasound machine and enables high-quality, 2D and 3D images and video to be delivered to any mobile device via MMS and email. In addition to offering a new and enticing service so that parents-to-be can share images with family and friends, this application will also enable doctors and specialists to analyze sonograms within seconds, from wherever they are in the world.
Khalid Al Kaf, Chief Executive Officer at Mobily, said: "The high adoption of mobile technology in Saudi Arabia provides a direct and wide-reaching platform for applications that promote health and welfare across the Kingdom. The Mobile Baby service is available today, and we look forward to growing our relationship with Great Connection and other application developers to bring more m-health applications to market in the future."
Mobily and Great Connection have collaborated to introduce Mobile Baby with facilitation from Qualcomm Incorporated. A leading developer and innovator of wireless technologies and services, Qualcomm is working with a diverse ecosystem of companies worldwide, including Great Connection and Mobily in Saudi Arabia, to promote health monitoring and diagnosis services over wireless networks and using smartphone applications.
"Mobile Baby exemplifies the type of next-generation services that improve the quality of life and integrate into daily critical activities," said Jihad Srage, Qualcomm's Vice President and President, Middle East and Africa. "Qualcomm is developing a dynamic regional ecosystem that can bring innovative wireless health services to market. In providing this service to Saudi consumers, Mobily and Great Connection have made a significant achievement."
"Approximately 153 billion ultrasound images are taken every year worldwide,” he added.


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