JEDDAH – Applebee's Saudi Arabia has launched an exciting offer which truly defines the meaning of value. The offer is available at all Applebee's in the country. The promotion is called “All Day Deliciousness” and offers a selection of appetizers, 2 main courses and beverage. Asked about the uniqueness of this promotion, Kamran Khan, Director of Marketing & Corporate Communications, said that most casual dining restaurants offer a very limited choice when it comes to variety and that too only on selected days, but this promotion at Applebee's is an “All Day Every Day” offer with an attractive price tag. The promotion is designed in such a way that it can be easily shared between two people. Applebee's Grill and Restaurant is the world's largest casual dining chain with more 2,000 restaurants around the world and is recognized as a leader in casual dining segment. First Applebee's in Saudi Arabia was opened in Jeddah in 2003. Arabian Entertainment Co. Ltd. (subsidiary of SEDCO) operates Applebee's and owns its franchise rights in the Kingdom of Saudi Arabia and currently operates 14 restaurants in the Kingdom with further expansion plans. Applebee's in Saudi Arabia is the largest franchisee for Applebee's in the Middle East with a total of 14 restaurants spread across all regions of the country. The company has also won several excellence awards. There are more Applebee's restaurants in the Kingdom than any other core casual dining restaurants that make the brand by far the biggest in its segment. All Applebee's restaurants have friendly and family-fun atmosphere with something exciting on the menu for all ages and groups with great emphasis on freshness and quality. You can spend quality time with your family and friends or have social gatherings. This is exactly what Applebee's provides with a variety of American and Mexican cuisines. Applebee's has a variety of delicious items on their menu ranging from steaks to sizzling fajitas, specially designed kids menu and many more choices. Looking at the tremendous success and ageless appeal of Applebee's, Arabian Entertainment Co. is expanding its base in the Kingdom with more restaurants in other major cities. One more Applebee's is scheduled to open in Jazan this month. Applebee's is the leader by providing good atmosphere, introducing several seasonal food promotions and exciting campaigns in their restaurants throughout the year. On the social side, Arabian Entertainment Co. Ltd. is also actively involved in organizing campaigns to help the less privileged sections of the society. For more information on Applebee's Saudi Arabia, visit www.applebeesksa.com — SG
