Shadi Banna POTENTIAL.COM, a leading international business consultancy, said recently that its SME Evolution Program is gaining more international recognition as over 4000 participants from 29 countries have joined the program so far. The free-to-attend program has become a great tool for Saudi companies and a one- stop-shop for their development, funding and business needs. Potential.com has partnered with over 20 leading international and regional organizations, such as STC, EMC and The Centennial Fund (TCF) in Saudi Arabia to offer practical support to existing SMEs. Potential.com also announced that the new edition of its SME Evolution Program, due to kick off with a series of webinars on Nov. 5 this year, will oversee new features that will enhance the SMEs overall experience. One of the key new features is the advanced mobile application, which allows members to access webinars from their Apple iOS mobile devices. Commenting on the launch of the new edition of the SME Evolution Program, Shadi Banna, Managing Partner, Potential.com said: "SMEs play an integral and growing part in much needed job creation around the world and contribute a significant percentage to countries' GDP. The launch of our new SME Evolution Program confirms our commitment to providing a platform, which will take SMEs to higher levels. We are delighted to see that many SMEs are benefiting from our program and we are confident that the new features will provide further resources to support their expansion." The new SME Evolution Program will also feature a new content methodology and will allow SMEs and partners to promote their products and services on an online platform through the website's new Marketplace feature, which was recently launched. This feature is one of the Resources online platform components that Potential.com offers to its members. The Potential.com application, now available in the Apple Store, allows members to search for and watch training videos by experts in the field; get access to latest events and online webinars; stay up-to-date with industry related news; book their seats to the upcoming events and webinars and manage their Potential.com membership profile. "The new feature to watch webinars from a mobile device and the new varied, engaging and interactive content methodology represent a milestone in the web-training programs industry," Banna added. The Potential.com mobile app is designed for companies whether startups, SMEs, or corporate to access a wealth of resources that support their business operation anytime and anywhere. — SG
