The Body Shop officially opened the doors to one of the world's first PULSE Boutiques in Aziz Mall, championing its ethical philosophy, Beauty With Heart. Beauty with Heart places emphasis on a beauty experience that is more than skin-deep and comes to life through the new Pulse boutique and through the active support of British activist, model and actor Lily Cole – The first global Brand Advocate of The Body Shop. The Body Shop Pulse boutique is the ultimate beauty browsing experience, where gorgeous products, Values and experts come together under one roof. With modern décor and boutique-style, the store incorporates cutting edge design and natural imagery to create a warm, welcoming space for people to shop. Pulse is where activism, beauty and community collide. The Consumers in Saudi Arabia has been embracing The Body Shop for nearly 25 years and the Brand is more dynamic in this part of the world than ever before. With over 120 stores across the Western, Northern and southern regions of Saudi Arabia by end of 2012, The Body Shop will continue to transform the boundaries of beauty, through its Beauty With Heart brand philosophy. – SG
