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Hotels must innovate as guests become more choosy, says Hyatt
Published in The Saudi Gazette on 13 - 07 - 2012

Using high quality materials and chic designs,this suite reflects Hyatt Hotels' dedication to make guests feel like they are home. — Courtesy photoDUBAI — More guests are seeking one-of-a-kind experiences from hotels, requiring fresh and updated approaches to hotel offerings across the world, the leading international hotelier Hyatt Hotels said Thursday.
From celebrity restaurants to unique service add-ons and chic collaborations with high-end fashion houses, luxury hotels are distinguishing themselves in the crowded hospitality market by offering guests with one-of-a-kind guest experiences to remember.
“Many guests are looking for more than just a mint on their pillow, and we need to do more than adapt to their needs. But we have to provide them with distinct services that take them out of the ordinary," said Thierry Bertin, Vice President of World Wide Sales for Hyatt International – South West Asia.
Park Hyatt Chicago recently unveiled redesigned suites after undergoing transformations to their interiors, completing a two-year, multi-million dollar hotel renovation, including the launch of a designer suite by one of Italy's leading designers, Bottega Veneta. Known for their high-end leather goods, Bottega Veneta has created a suite inspired by the brand's timeless aesthetic. Lake Suite by Bottega Veneta is a reflection of the sophisticated and understated elegance the Park Hyatt brand is known for.
Through the use of high quality materials and chic designs, the new suite reflects Park Hyatt Chicago and Park Hyatt brand's dedication to understated elegance and superior quality, making the hotel home to one of the most stylish suites in town.
“The synergy between our brands allows us to continue to enhance our guests' experience. From the craftsmanship, quality, and attention to detail, we look forward to offering guests a new standard of excellence as a premier luxury hotel destination. We want our guests to live and breathe Park Hyatt Chicago," said Walter Brindell, General Manager and Area Vice President, Park Hyatt Chicago.The Bottega Veneta Suite
After opening a boutique on the ground level of the hotel in 2000, the fashion house is now bringing its elegant designs to the 17th floor in the one-of-a-kind Bottega Veneta suite.
The collaboration between Park Hyatt Chicago and Bottega Veneta is a natural one. In addition to sharing the same address, the two share a like-minded approach to quality and luxury that is reflected in the design of the suite. Offering stunning views of Lake Michigan and measuring 1,400 square feet, the new suite's design is sleek and elegantly minimalist. The bedroom, open living room, kitchenette, and two bathrooms are spacious and uncluttered, maximizing the light and dramatic views of Chicago's expansive lakefront.
The furniture, most of it drawn from Bottega Veneta's furniture collection, includes chairs, a sofa bed, and a brisée from the META line, produced in collaboration with Poltrona Frau. Also from the collection are folding “camp" stools and a bed, as well as chests of drawers, end tables, and a dining room table and chairs.
The palette is warm and light, composed of signature Bottega Veneta neutrals like pergamena, and noce; and uniform, with graphic accents in ebony and black. The plush suite's floors are draped with soft, New Zealand wool carpets while suede, leather, Ashahi bookcloth, and mohair velvet are used as wall coverings, upholstery and window treatments. Leather pillows, hand carved Venetian glassware, and cashmere throws, objects from Bottega Veneta's home collection, provide lavish finishing details. — SG


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